Case Study: NYC Spaghetti — When Packaging Becomes Architecture

Turning everyday pasta into a design icon

NYC Spaghetti started as a student project, but its clever concept and visual wit quickly gained attention across the internet. The idea was simple yet unforgettable: package spaghetti in a miniature version of a New York City skyscraper.

The result? A piece of packaging design that feels both playful and architectural, transforming something as ordinary as pasta into a tribute to urban design and creativity.