When rebranding transforms perception, emotion, and sales

For years, Zevia – the zero-sugar soda brand, sat quietly on grocery shelves. Its original logo and packaging leaned heavily into a natural, wellness-driven aesthetic, but it struggled to capture the same visual energy that mainstream soda brands command.

As a designer, I’ve always found Zevia’s story fascinating because it’s a perfect example of how strategic rebranding and motion design can completely shift a product’s market presence.

The Problem: A Brand That Looked “Healthy,” Not “Desirable”