Tag / Shelf Appeal Design

by Leah Saifi

Case Study: KIND — Designing Transparency, Trust, and Sustainability

How thoughtful design and packaging evolution turned a snack into a movement

Few brands have achieved the balance between authenticity, appetite, and advocacy as well as KIND. What started as a simple snack bar with a purpose – “be kind to your body and the world around you” became a global brand recognized instantly on the shelf.

As designers, KIND offers an important lesson: clarity and honesty are powerful design tools, and great packaging is as much about what you show as what you say.

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by Leah Saifi

Case Study: Zevia — How Bold Design Turned a Niche Brand Into a Shelf Powerhouse

When rebranding transforms perception, emotion, and sales

For years, Zevia – the zero-sugar soda brand, sat quietly on grocery shelves. Its original logo and packaging leaned heavily into a natural, wellness-driven aesthetic, but it struggled to capture the same visual energy that mainstream soda brands command.

As a designer, I’ve always found Zevia’s story fascinating because it’s a perfect example of how strategic rebranding and motion design can completely shift a product’s market presence.

The Problem: A Brand That Looked “Healthy,” Not “Desirable”

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