Case Study: SoFresh — Designing a Smarter Future for Food

How design thinking and science combined to reduce food waste

In an age where packaging often creates waste, SoFresh is doing the opposite, using design and innovation to save food. This U.S.-based startup has developed active packaging films infused with food-grade natural extracts that release a subtle vapor, slowing mold growth and extending the shelf life of baked goods.

It’s not just smart science, it’s smart design thinking in action.

Case Study: Why Boxed Water Is Brilliant Design: A Lesson for Every Designer

Why Boxed Water Is Brilliant Design: A Lesson for Every Designer

In a world overflowing with plastic, Boxed Water stands out, not just as a sustainable product, but as an incredible piece of design thinking. As designers, we often look to digital interfaces, logos, or product packaging for inspiration. But sometimes, the best design examples come from something deceptively simple-like a box of water.

Case Study: NYC Spaghetti — When Packaging Becomes Architecture

Turning everyday pasta into a design icon

NYC Spaghetti started as a student project, but its clever concept and visual wit quickly gained attention across the internet. The idea was simple yet unforgettable: package spaghetti in a miniature version of a New York City skyscraper.

The result? A piece of packaging design that feels both playful and architectural, transforming something as ordinary as pasta into a tribute to urban design and creativity.